How to Get Website Traffic

Ayo. M

Getting more traffic means getting more visitors clicks, views and time spent consuming contents posted on the website, thus generating funds for you! There are many strategies you can put into getting not only organic traffic but long term and beneficial ones. 

As a website owner you have to strive for more visitors on your website because there’s nothing like too many visitors, the right visitors are equivalent to orders, sales and more exposure for your website. If you’re looking to get traffic on your website in both organic and paid ways, lets explore some strategies you can adopt to increase traffic volume on your website. 

How to Get Website Traffic


1. Create awesome contents and visuals: 

Being able to just create content is not enough but creating useful memorable ones that visitors can interact with. The use of design tools such as Canva can help with illustrations and visualizations such that when others sites use your images they’ll link back to your website. 

Creating a content schedule is an amazing way to maintain contents posted, writing down content ideas, having a content calendar and scheduling them through the month. Take cognizance to what is being posted on your website, carry out research what your visitors want to see and watch your website traffic increase. 

2. Proper keyword research:

Knowing the right search terms people use when trying to find something is important because it helps to draw in more visitors to your website.

These terms could be product or brand name, they could also be attributes or benefits like “giveaways”, “50% sales off”. There are tools that help you see how often your website appears in search results and how many people click them, an example is the Google Search Console. 

3. Paid ads: 

Paid advertising is an excellent method to bring visitors to your website although proven effective because it is easier track the results, paid advertising has its cons and it is advisable to decide achievable goals, where to place them, how long you want them to run and how to improve their performance over time, so think clearly before you reach for your credit cards. 

4. Email marketing:

This is often overlooked in most cases but it is one of the best sources of website traffic. Many visitors subscribe to your newsletter and get on your email list, those subscribers are often interested in what you have to say and can be converted to leads. 

A good email coupled with irresistible offers can spark visitors interest in your product or services. 

5. Be active on social media: 

Make sure your website has one or more active social media accounts and place your website links in all of them. Learn to interact with followers by replying and tagging them to relevant contents. 

The use of unique, relevant and targeted hashtags are more likely to reach your target audience which helps to drive traffic. Be sure to follow hashtag etiquettes, use short and memorable hashtags and creating one unique to your brand is advisable.

 6. Exchange backlinks:

Reaching out to credible and offer to write guest posts where you can link your site in the body of your post. Each piece of content is an opportunity to not only get traffic on your website but to also strengthen your position in the market. 

7. Improve website speed: 

Double down on the time it takes your web pages to load and you’ll receive more traffic on your page. There are different strategies to improve website speed, common examples are by using the use of redirects and optimization of images by size shrinking. 

8. Adapt to new strategies: 

Be open to learning new methods of traffic generation and try to identify new ways to use them. For many companies, survival depends on how fast they can adapt. 


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